About Gunry

Welcome to a world of playful excitement, inspiration and surprising scents.

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Extra joy every day

It's no news that Gunry's products make your everyday needs a little easier. But behind all the simplicity is a world of playful excitement, inspiration and surprising scents.

These are details that we hope will give you a little extra joy every day. Because just like with music, our products can take you back to that special summer or Christmas you experienced as a child. Or surprise yourself with exciting scents that almost start the taste buds.

For some, our products are tradition. For others, they are function. Regardless of why you use Gunry, we want you to feel the same joy we feel for our products. Every day.

Gunry is…

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We have a loving relationship with our products and we dare to create something new and take the turns without compromising on design, function and fragrance. Enjoy the latest trends at a good price.

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Our range must always be of good quality and safe for both the environment and the people. Our long experience and knowledge in soap and cotton make us a reliable choice.

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Gunry gives a lot of joy for the money. We want everyone to be able to use functional and wonderful hygiene and beauty products without it costing a fortune.

Our history & present


Over 30 years ago, our founder Jan-Åke Rybrink had the ambition of starting to satisfy people with affordable soap and cotton products of good quality. He found the best suppliers and factories and then created the recipe for success for what would eventually end up with the largest retailers in the Nordic region.


The journey here has been long. Gunry has been grown and shaped for over 30 years by our consumers who we often use to help develop exciting news. Today, we spread joy with our products throughout the Nordic region and parts of Europe. The brand is now run by Jan-Åke's son Johan Rybrink with the same values as his father had already in 1983.


Gunry's products are used in large quantities and by many people. Therefore, we see it as extra important to think about the environment and how we can use nature in a positive way. That is why we work with factories that think alike so that together we can develop more sustainable alternatives for our customers, preferably with certifications such as the Nordic Ecolabel and GOTS. Today we have many products with certification for environment & ecology - ex. cotton products, tampons and baby wipes. More will come soon.

Psst! Did you know that the name Gunry is inspired by Jan-Åke's wife Gunnel Rybrink?

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Bubble in everyday life, every day

It is often said that it is the little things that gild everyday life. And we at Gunry agree. For us, this is precisely about spreading a little extra joy and inspiration with our products. Almost so that you get a tingling and happy feeling just by seeing them.

Therefore, we sometimes surprise with exciting scents and colors while we keep our range affordable. Because then more people get the opportunity to experience the little things in everyday life that give more joy. Or as we like to call it - creating bubbles in everyday life, every day.